AI has become a default work tool at a major Korean company. On June 22, 2026, OpenAI announced that Samsung Electronics is deploying ChatGPT Enterprise and Codex company-wide. It covers all employees in Korea and all employees worldwide in the Device eXperience (DX) division, making it one of OpenAI's largest enterprise deployments. With Codex, every employee can turn ideas into internal tools and automation. ASAP summarizes what this deployment means, from the primary announcement.

Every employee uses it

Samsung Electronics is deploying ChatGPT Enterprise and Codex to all employees in Korea and all worldwide employees in the DX division. The deal, announced by OpenAI on June 22, 2026, is one of its largest enterprise deployments to date. It will be used across software development, marketing, product development, and manufacturing.

Codex turns every employee into a "builder"

The core of the deployment is that the coding agent Codex comes with it. OpenAI explained that employees can use Codex to turn ideas into internal tools, websites, and automated work processes. Not just developers but every employee becomes a builder who makes things directly.

Korea is the front line of agentic coding

Korea's weekly active Codex users have grown nearly 800% since February 1, 2026. Samsung Electronics' company-wide deployment cements that trend. Korea is becoming the front line of agentic coding adoption.

Samsung SDS paved the way

Samsung SDS signed Korea's first reseller agreement for OpenAI's ChatGPT Enterprise in January 2026. That made it the first Korean entity authorized to manage ChatGPT Enterprise deployments for other businesses. Enterprise security features like data protection and access control were a precondition for the rollout.

What it means: AI is now a default work tool

The Samsung case shows AI settling in as a default work tool at a large enterprise, not a side experiment. An environment where every employee works with ChatGPT and builds with Codex becomes the standard. The question of AI adoption has shifted from whether to use it to how to roll it out company-wide.

Wrap-up

Samsung Electronics is now deploying ChatGPT Enterprise and Codex across its entire company. All Korea employees and all worldwide DX employees, one of OpenAI's largest rollouts, and Codex turning every employee into a builder are the core. AI has become a default work tool at a major Korean company.

Source: ASAP summary of OpenAI's announcement of Samsung Electronics' ChatGPT and Codex deployment (June 22, 2026; all employees in Korea and all worldwide DX division employees, one of OpenAI's largest enterprise rollouts, Korea's weekly active Codex users up about 800% since February 1, Samsung SDS as reseller).